Event Details



The run will take place on Saturday, December 3, 2016.  Check-In will begin at 10am and the run will commence at 12:35pm. You will receive your Santa Run embroidered knit cap and other goodies.  You must be 21 or older to enter Whiskey Jack's Saloon. The wristband is required to enjoy the drink specials, Free Sam Adams Beer, Bacon Mac & Cheese, prizes and entertainment. Wristbands can be purchased at the door if there are any still available. 

Saturday December 3rd, 2016 

Walk-Up Registration & Packet Pick-up 

Whiskey Jack's Saloon - 10am-noon

Drink Specials with your Wristband

Saturday December 3rd, 2016

10:00 am
Doors open at Whiskey Jack's Saloon
10:00 am -  7:00 pm Indoor Beach Party, Live Bands, Free Beer, Free Bacon Mac & Cheese,  Drink Specials with official Wristband
10:00 am -  12:30 pm Pre-Run social at Whiskey Jack's Saloon 
Live DJ
12:30 pm -  12:35 pm Move To The Starting Line 
12:35 pm -  1:15 pm Run 
1:30 pm -
4:00 pm 
Costume Contest and prizes for, most money raised by an individual plus random door prizes. Live DJ heats up the party.
7:00 pm BIG 10 Championship Game
10:30 pm Live music from The Personnel.



The Madison Santa Swimsuit Run is open to adults 21 and older. A valid ID is required to enter.  



Participants will meet at Whiskey Jack's Saloon from 10am to noon for the official check-in and Beach Party. Whiskey Jack's will host pre and post-race drink specials for all MSSR Participants with wristbands. Participants can drink, socialize and network while the DJ gets the party heated up. At 12:30, runners will line up for the official start of the run. The run will be started at 12:35 by Mr. & Mrs. Claus. The course is 1 1/2 mile long but runners can turn around at any point. Runners must stop for red lights and emergency vehicles, while waiting, runners may sing Christmas Carols or do various exercises. Runners will finish and then head back inside Whiskey Jack's Saloon for the Beach Party with free beer, pizza, Double Bacon BLT's, drink specials, DJ and live music.


To participate in a fun and unique event that helps
a local children's charity.

Runners must use the sidewalks only (these are the things on the sides of the road)

Runners must yield the right of way to pedestrians and all vehicles (no leap-frogging shoppers on State St.!)

Runners must obey all traffic signals (do not run through red lights, we're not cleaning up the mess!)

Runners must enjoy themselves (if not, go sit in a corner by yourself!)


Attire Here's what you'll need the day of the run:

A swimsuit (one-piece or two-piece) is requested but not required. A costume or festive attire is also welcome. Holiday colors are preferred. (You can wear jeans, a coat or sweathsirt but we are not responsible if you get heckled).

Shoes, boots, sandals or banana leafs to protect your feet.

Santa hat or Jingle Bells (provided), beard and other holiday flair at your discretion.
Copy of your registration email (just in case).

Pledge sheet with all donations collected offline.

NO THONGS (save that for your week in Cancun)!

Still not sure? Watch the video above.

Street Clothes Storage
Wear your swimsuit under your street clothes so that you can just strip down to your swimsuit at run time.  We will provide a large plastic bag and zip-tie for your clothes and 4 Security Guards to watch them.  You may also change into a costume if you are not wearing a swimsuit 


The parking ramp is 425 feet from the entrance to Whiskey Jack's Saloon, it's right behind State Street Brats on N Frances St.


All participants will receive a wristband which must be worn for exclusive drink specials (do not remove until bed time).  The wristband will also help identify you when picking up your "Gear Bag" with your belongings and will also be needed to access the free beer, pizza, bacon-on-a-stick, drinks, entertainment and prizes.  Nobody will be allowed to participate without a wristband.

Included with your registration: The official SSR3 shirt, Free Corona, Free Bacon, Free Pizza, Free Santa Hat or Jingle Bells, Free Live Music, Costume Contest and much more.